Why Aren’t You Selling 3CX Per Extension Yet?

It’s time to ask the question:
Why aren’t you selling 3CX per extension yet? The Easiest Close You’re Overlooking!

In today’s competitive environment, customers expect flexibility, simplicity, and affordability. The per-extension model powered by a 16SC license is one of the smartest, easiest ways to grow your 3CX business with minimal friction and maximum recurring revenue.

But here’s the real kicker:
With just one 16SC key, you can host multiple companies. That’s right – the 16SC license is multi-tenant capable, allowing you to run separate PBX instances for different clients under one license.

What Makes This Model a No-Brainer?

Start with a 16SC Key – Serve Multiple Clients

Instead of investing in separate licenses for each customer, you can onboard multiple small businesses on a single 16SC key. This significantly lowers your entry cost, helps you fill up capacity quickly, and delivers strong ROI from the start.

You can run up to 15 or more smaller companies on one 16SC license, depending on call volume. That’s real efficiency.

Sell Per Extension – Pay as You Scale

You sell services per extension, giving clients exactly what they need – no more, no less. This means:

• Faster closes
• Lower objections
• Easier entry for SMEs
• More predictable monthly revenue for you

Stagger Growth – Scale Smartly

As your client base grows, you can either:

• Upgrade your existing key, or
• Add more 16SC keys to stagger renewals and spread licensing costs across the year.

This strategy keeps your costs under control, smooths out your cash flow, and allows you to scale at your own pace.

Why This Helps You Win – Fast

1. Easy Close
   Customers love paying only for what they use. The per-extension model removes sticker shock and lets you close smaller deals fast.
2. Multi-Tenant Efficiency
   Host multiple small clients under one license. This makes it highly cost-effective, especially for startups, remote teams, and SMEs.
3. Recurring Monthly Revenue
   Per-extension sales = predictable cash flow. Build a foundation of monthly income you can count on.
4. Loyal, Long-Term Clients
   Clients start small and scale with you. The flexibility builds trust, and trust builds retention.
5. Build Your 3CX Credibility Internationally
   By deploying multiple companies on a 16SC key and growing usage over time, you demonstrate to 3CX International that you’re actively building volume, not just chasing one-off deals. This positions you as a committed and strategic partner in the region.

Real-World Example

You purchase a 16SC key in May.
You onboard 10-15 small clients over the next 2 months, each with 2-4 extensions.
You charge each one per extension per month.
By July, your key is generating steady MRR, and you’re ready to add a second key by August to continue onboarding.

Now you’ve got:

• A portfolio of happy clients
• Predictable monthly income
• Renewals staggered across the year
• Growing proof of success to show 3CX

So Let’s Ask One More Time…

Why aren’t you selling 3CX per extension yet?

It’s the easiest model to start, the most profitable way to scale, and a clear path to building lasting success in the 3CX ecosystem.

Need help setting up your 16SC multi-tenant key, pricing your per-extension offering, or launching your first per-extension campaign?

We’ve got your back. Let’s build something powerful together.

Contact us at 3cx@tsdafrica.com